Whiskey Business

Industry News & Insights from Brindiamo

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3 min read

History of Whiskey Brands: Lessons for Entrepreneurs

Whiskey has a long, storied history—and it’s full of lessons for today’s entrepreneurs. From its early roots to becoming a globally respected spirit, the rise (and recent challenges) of whiskey brands reveal valuable insights into what it takes to...

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3 min read

Brindiamo Connections: April 2025 Industry Update

Spring has brought fresh momentum to the whiskey industry—and to Brindiamo’s global efforts. From exclusive aged barrel offerings to major events and...

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2 min read

Bourbon & the Flood: How Rising Waters Shaped Kentucky’s Whiskey History

Nearly a century ago, one of the most devastating natural disasters in American history struck the heart of bourbon country. In January 1937, the...

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Understand the differences between Bulk and Aged Whiskey

2 min read

New Fill vs. Aged Whiskey: What’s the Difference?

Whiskey is one of the world’s most revered spirits, but not all whiskey is created equal. Two key categories—new fill whiskey and aged whiskey—play...

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Whiskey cask investing involves buying and aging barrels of whiskey as a long-term alternative investment with strong return potential.

3 min read

What is Whiskey Cask Investing? A Comprehensive Guide

Whiskey has long been revered not just for its rich flavors and complex aging process, but also as a lucrative investment. Over the past decade,...

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2 min read

From Harsh to Heavenly: The Chemistry Behind a Whisky’s Aging Journey

Whisky doesn’t just sit in a barrel — it evolves.

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Bourbon barrel brokering is a critical service that connects distilleries, bottlers, and investors with high-quality barrels, streamlining transactions and maximizing value in the competitive bourbon barrel market.

2 min read

Beyond the Barrel: What a Bourbon Broker Really Does

Bourbon’s popularity has surged in recent years, attracting collectors, investors, and producers alike. At the center of its value? The barrel. But...

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Bourbon market trends over the last 200 years reveal key insights for brands and distilleries.

4 min read

Understanding the Last 200 Years of Bourbon Market Trends

Bourbon, America's native spirit, has experienced significant fluctuations over the past two centuries. From its humble beginnings in small Kentucky...

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2 min read

Innovation Watch: RTDs, Bourbon, and Health-Conscious Choices Redefining the Whiskey Landscape

The whiskey industry continues to evolve at a rapid pace in 2025, as producers respond to shifting consumer demands and an increasingly competitive...

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2 min read

What Are Independent Bottlers—and Why Are They Gaining Global Attention?

Whiskey demand is growing around the world, but how it’s getting into the hands of new drinkers is evolving. At Brindiamo, we travel...

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