Whiskey Business

Industry News & Insights from Brindiamo

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Bourbon market trends over the last 200 years reveal key insights for brands and distilleries.

4 min read

Understanding the Last 200 Years of Bourbon Market Trends

Bourbon, America's native spirit, has experienced significant fluctuations over the past two centuries. From its humble beginnings in small Kentucky distilleries to its current status as a global phenomenon, the bourbon industry has seen cycles of...

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2 min read

Innovation Watch: RTDs, Bourbon, and Health-Conscious Choices Redefining the Whiskey Landscape

The whiskey industry continues to evolve at a rapid pace in 2025, as producers respond to shifting consumer demands and an increasingly competitive...

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2 min read

What Are Independent Bottlers—and Why Are They Gaining Global Attention?

Whiskey demand is growing around the world, but how it’s getting into the hands of new drinkers is evolving. At Brindiamo, we travel...

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3 min read

March 2025 Whiskey Roundup: A Month of Adjustments—and Accolades

As always, this roundup is sourced from Mark Brown’s Industry News and other leading publications, highlighting the most significant developments in...

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Crafting a Distinct Whisky Flavor Profile

3 min read

How to Craft a Distinct Whiskey Flavor Profile

Creating a distinct whiskey flavor profile requires a deep understanding of ingredients, fermentation, distillation, and aging processes. Whether...

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3 min read

Whisky Investment Scams Are on the Rise — Here’s What You Need to Know

A recent BBC investigation has shed light on a growing issue in the whisky world: barrel investment scams that have defrauded hundreds of individuals...

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1 min read

Brindiamo Celebrates Excellence in Global Whisky at the World Whiskies Awards 2025

Brindiamo was proud to sponsor one of the industry’s most anticipated nights of the year: the World Whiskies Awards 2025 and Icons of Whisky 2025,...

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2 min read

Global Momentum: Key Takeaways from Prowein 2025 for American Whiskey

American whiskey continues to capture the attention of international buyers, brand creators, and industry leaders around the world. That momentum was...

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Types of whiskey flavor profiles

2 min read

Flavor Profiling for Whiskey Brands

For whiskey startups and young whiskey brands, the journey from concept to bottle is filled with challenges—and opportunities. One critical step that...

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ROI on Investing in Bourbon

5 min read

The ROI of Investing in Bourbon vs Other Premium Spirits

Introduction Bourbon and other premium spirits have long been associated with craftsmanship, cultural heritage, and collector value. In recent years,...

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