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Beverage Industry Trends: How Millennials are Buying Wine
A new generation is on the rise, outpacing the Baby Boomers, and it's essential for wine companies to pay attention. The Millennial generation took...
Trends
The Biggest Spirit Industry Buyouts
Arguably one of the most significant mergers in the history of the drinks industry occurred in 1997 when two British companies, distiller Grand...
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When Worlds Collide: Trends around Bourbon Barrel-Aged Beers
Craft beers have always been about breaking away from traditional commercial beer trends and focusing on creative, delicious, and innovative brews....
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How Millennials are Changing the Marketing of Alcoholic Beverages
Step aside, Baby Boomers. Millennials are officially taking the lead. For marketers to stay on top of their game in branding alcoholic beverages,...
3 min read
Alcoholic Beverage Industry Trends In 2019
2019 is proving to be a great year for the adult beverage industry. Whether you specialize in spirits, wine, or beer, important trends are shaping...