Brindiamo Connections: April 2025 Industry Update

Spring has brought fresh momentum to the whiskey industry—and to Brindiamo’s global efforts. From exclusive aged barrel offerings to major events and exciting recognitions, April has been a month filled with movement, milestones, and meaningful connections. Here’s a full look at what’s been happening across our world.

P.S. Prefer to listen instead of read? We’re trying something new! Scroll down to check out our short, digitally-created podcast version of this update. Let us know what you think—we’d love your feedback.

Roundup: Insights From the Field

From conversations at recent shows to one-on-one client calls, here’s our TLDR based on what we’re hearing across the industry:

• Age-stated whiskey is in high demand—buyers are actively asking for it.
• Blends are gaining steam as brands explore flexibility and creativity in their flavor profiles.
• NDPs are still highly competitive, especially when paired with smart sourcing and compelling brand stories.

The overall sentiment? Despite market noise, brands that are thinking long-term and partnering strategically are seeing results.

Spotlight: Specialty Aged Whiskey Inventory in Motion

In today’s market, aged whiskey is more than a product—it’s a strategic asset. As supply tightens and demand for premium whiskey holds steady, Brindiamo continues to offer one of the most diverse and globally sourced aged whiskey inventories in the industry.

This includes high-character barrels cultivated with purpose and precision—ready to elevate bottling projects across the board. The inventory supports everything from premium brand extensions to margin-smart core SKUs. While Brindiamo is known for being able to source any type of whiskey, here are a few that we are most excited about!

Available stocks include:

• Wheat-Forward Bourbon (4–6 Years Aged)
  Featuring rich cream, vanilla, and fruit sweetness with a smooth, layered finish. Ideal for brand building, limited releases, and premium line extensions.
  Mashbills: 51% Corn / 45% Wheat / 4% Malted Barley and 64% Corn / 24% Wheat / 12% Malted Barley.

• Tennessee Whiskey (20 Years Aged, Limited Supply)
  Rare, ultra-aged whiskey with smooth complexity and historic character—ideal for premium brand extensions and private label offerings.
  Mashbill: 84% Corn / 8% Rye / 8% Malted Barley.

• Rye-Forward Options (2–8 Years Aged)
  A bold lineup for blending or standalone use, with spice-forward profiles and dry finishes.
  Mashbills: High Rye Bourbon (60% Corn / 36% Rye / 4% Malted Barley) and Rye Whiskey (95% Rye / 5% Malted Barley).

• Scotch & Irish Whiskey (15–18+ Years Aged)
  Sourced from top-tier distilleries in Scotland and Ireland, offering premium quality for exclusive releases and high-end product lines.

One client purchased 60 barrels and returned shortly after for 50 more, driven by the strong performance of the initial lot. Independent bottler David Ferguson has also continued to build momentum by leveraging both Brindiamo’s inventory and its industry network.

In a market where shelf pricing has held firm, aged inventory like this presents a rare opportunity for brands seeking ready-to-bottle liquid without sacrificing margins.

Event Recap: Global Reach, Local Impact

Over the past several months, Brindiamo team members attended key industry events across the globe—from Düsseldorf to Louisville.

At ProWein 2025, global enthusiasm for American whiskey remained strong. Buyers from Europe and India continue to pursue U.S.-made spirits as key parts of their portfolio strategies. While tariff conversations continue, interest in brand development and sourcing remains steady.

The Jim Beam Institute Industry Conference saw its largest attendance yet—highlighting the strength and cohesion of the whiskey industry. This event is quickly establishing itself as a cornerstone gathering for producers, suppliers, and partners.

Elsewhere, Midwest Barrel Company, Bardstown Bourbon Company, Independent Stave Company and other close Brindiamo partners earned national exposure with a feature on 60 Minutes—a welcome narrative that highlights growth and success within the whiskey ecosystem.

Each of these touchpoints reflects a larger trend: innovation and strategy continue to thrive across the industry, even in a shifting global landscape. From tariffs to supply chain recalibrations, the whiskey sector is adapting with agility.

The Story Behind the Brindiamo Tartan

Whiskey is deeply tied to tradition, culture, and place. As Brindiamo expands its global footprint, a new symbol has emerged to reflect that journey: the Brindiamo tartan.

With the idea sparked by Scotland-based partner David Ferguson in collaboration with designer Alan Moore, the tartan has now been formally registered with the Scottish Tartan Authority.

Design elements include:

• White oak and charred black for American whiskey barrels

• Amber gold to evoke the spirit itself

• Emerald saffron to represent Irish roots

• Horizontal lines to symbolize warehouse ricks and aging structures

The tartan made its debut at the 2025 World Whiskies Awards in Edinburgh and will feature in future apparel and storytelling. It stands as a meaningful emblem of Brindiamo’s evolving role in whiskey’s global narrative andnd was a refreshing project for our team!

Celebrating Our Award-Winning Partners

April also brought well-earned recognition for several Brindiamo collaborators at the World Whiskies Awards.

Among the honorees was Bardstown Bourbon Company, which, along with others, received top marks for quality, innovation, and impact. These wins underscore the craftsmanship and consistency across Brindiamo’s partner network.

As global attention continues to turn toward American and craft whiskey, the work being done by these producers highlights what’s possible through dedication, creativity, and alignment.

Brindiamo in Action: Industry Engagement on All Fronts

Brindiamo remains highly active across the whiskey ecosystem—whether it’s sourcing barrels for urgent projects, attending international conferences, or supporting partner brand launches.

The team continues to:

• Maintain a presence at key domestic and global events

• Fulfill requests for specialty barrels and project-specific needs

• Provide operational and strategic insights to brands of all sizes

• Support international expansion for our clients in the UK, Japan, Australia, India, Germany, France and the UAE, helping to navigate through each nuanced market and bring their products to life

This on-the-ground engagement reflects Brindiamo’s broader mission to support industry growth with experience, flexibility, and execution.

Where to Find Us Next

Come say hello! Here’s where you’ll find the Brindiamo team in the coming months:

• KDA Craft Member Meeting – June 9, 2025
• Bar Convent Brooklyn – June 10-11, 2025
• IBWSS San Francisco – July 29-30, 2025
• ADI 2025 – August 25-26, 2025
• Bar Convent Berlin – October 6-8, 2025
• IBWSS London – November 20-21, 2025

Let us know if you’ll be attending—we’d love to meet.

Stay in the Loop: Popular Brindiamo Blogs

• From Cask to Bottle: How Brindiamo Revolutionizes Whiskey Partnerships
• Tartan-Inspired Branding: The Colors That Tell Our Whiskey Story
• March Industry Roundup: Awards, Tariffs, and What’s Next for Whiskey
• The Chemistry Behind a Whiskey’s Aging Journey – Inspired by John Angus

Subscribe to the Brindiamo blog to stay up to date!

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Cheers until next time!