Crafted Cask – A New Era in (Whiskey) Gifting

Welcome to Brindiamo’s Whiskey Innovators, where we celebrate the visionaries reshaping the whiskey landscape. In each edition, we spotlight the people and companies pushing boundaries, advancing tradition, and introducing fresh perspectives into this centuries-old craft. Today, we’re diving into Crafted Cask, an emerging force in the industry. Let’s explore the passion, creativity, and future they bring to the world of whiskey.

Crafted Cask: Where Customization Meets Storytelling

Crafted Cask is revolutionizing corporate gifting by offering a personalized whiskey experience that goes beyond traditional options like chocolates or branded merchandise. With their focus on choice and customization, Crafted Cask creates a unique story in every bottle—providing recipients with a memorable and premium gift that stands apart from anything else they’ve received.

Filling the Gap in Private Barrel Offerings

While many distilleries offer private barrel selections, their focus remains on core shelf brands. This creates a gap in the market for fully customized whiskey experiences. Solely focused on private barrel business, Crafted Cask steps in to fill that gap, offering tailored corporate gifting solutions that are unique, thoughtful, and truly memorable.

A Thoughtfully CRAFTED Menu

Crafted Cask’s menu features 10 hand-selected whiskey options from eight different distilleries, combining their proprietary inventory with barrels sourced through Brindiamo. Every selection is five years or older, offering diverse mash bills and profiles, ensuring variety without overwhelming the client.

Crafted Cask’s Streamlined Approach to Corporate Gifting

Crafted Cask simplifies the process of creating a customized gift with these steps:

• Select the Whiskey: Guided tastings help clients find the mash bills and profiles they prefer.
• Choose the Bottle: Options include three unique glass molds in a variety of shapes.
• Customize the Label: Clients can collaborate with Crafted Cask’s design team to create unique, high-quality labels.
• Bottling & Distribution: Crafted Cask coordinates with its bottling and distribution partners and customer picks up from a local retailer.

Partnering for Premium: Brindiamo’s Role in Sourcing and Barrel Management

Crafted Cask’s success is strengthened by their collaboration with Brindiamo, whose extensive network and expertise in whiskey sourcing and barrel management provide access to a diverse range of premium liquids. This partnership allows Crafted Cask to maintain the flexibility and quality necessary to deliver a unique gifting experience. 

From Vision to Reality: The Origins of Crafted Cask

Guy Ramsey, the founder of Crafted Cask, comes from a background in PR and marketing, bringing a unique vision to the whiskey industry. His experience, combined with deep relationships in the whiskey and corporate worlds, inspired the concept of creating a one-of-a-kind gifting solution. With meticulous planning and design, Crafted Cask has built a brand that emphasizes customization while letting each client’s message shine.

Designing a Unique Experience

In-house creative director Jon Shaw plays a key role in both building the Crafted Cask brand and supporting clients in designing their own labels. His approach prioritizes a brand that’s strong yet subtle, allowing each client’s design to shine on the bottle. The emphasis on tactile, experiential design led Crafted Cask to develop their label designs even before launching their website.

A Gift for Every Occasion

Crafted Cask’s offerings cater to high-value relationships, whether it’s a milestone gift for construction partners, a personalized touch for law firms, or even a commemorative wedding gift. The company is finding traction in industries where deep, personal connections matter, aligning perfectly with Brindiamo’s ethos of building meaningful partnerships.

Pushing the Boundaries of Whiskey Gifting

It’s inspiring to see companies like Crafted Cask stepping outside the norm and driving innovation in the whiskey industry. By focusing on customization, storytelling, and quality, Crafted Cask is setting a new standard in gifting, creating a memorable experience with each bottle.

Learn More About Crafted Cask by Clicking Here!