Whiskey Business

Industry News & Insights from Brindiamo

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Informational (2)

Bourbon barrel brokering is a critical service that connects distilleries, bottlers, and investors with high-quality barrels, streamlining transactions and maximizing value in the competitive bourbon barrel market.

2 min read

Beyond the Barrel: What a Bourbon Broker Really Does

Bourbon’s popularity has surged in recent years, attracting collectors, investors, and producers alike. At the center of its value? The barrel. But...

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Bourbon market trends over the last 200 years reveal key insights for brands and distilleries.

4 min read

Understanding the Last 200 Years of Bourbon Market Trends

Bourbon, America's native spirit, has experienced significant fluctuations over the past two centuries. From its humble beginnings in small Kentucky...

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2 min read

Innovation Watch: RTDs, Bourbon, and Health-Conscious Choices Redefining the Whiskey Landscape

The whiskey industry continues to evolve at a rapid pace in 2025, as producers respond to shifting consumer demands and an increasingly competitive...

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2 min read

What Are Independent Bottlers—and Why Are They Gaining Global Attention?

Whiskey demand is growing around the world, but how it’s getting into the hands of new drinkers is evolving. At Brindiamo, we travel...

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3 min read

March 2025 Whiskey Roundup: A Month of Adjustments—and Accolades

As always, this roundup is sourced from Mark Brown’s Industry News and other leading publications, highlighting the most significant developments in...

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Crafting a Distinct Whisky Flavor Profile

3 min read

How to Craft a Distinct Whiskey Flavor Profile

Creating a distinct whiskey flavor profile requires a deep understanding of ingredients, fermentation, distillation, and aging processes. Whether...

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ROI on Investing in Bourbon

5 min read

The ROI of Investing in Bourbon vs Other Premium Spirits

Introduction Bourbon and other premium spirits have long been associated with craftsmanship, cultural heritage, and collector value. In recent years,...

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2 min read

Flight Spotlight: Exploring The Last Refuge and Heaven’s Door Whiskeys

At Brindiamo, we believe every whiskey has a story to tell. Our Flight Spotlight series is dedicated to capturing these stories, showcasing how...

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2 min read

February Whiskey & Bourbon Industry Roundup

As always, this roundup is sourced from Mark Brown Newsletters and other sources, highlighting the most significant developments in the whiskey and...

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How do you start your own alcohol brand?

2 min read

Become a Whiskey Entrepreneur: Start Your Own Alcohol Brand

The whiskey industry is at an interesting crossroads. While the post-COVID whiskey boom has slowed, there are still several tailwinds creating real...

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