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How the Holiday Season Affects Beverage Industry Investors

How the Holiday Season Affects Beverage Industry Investors
How the Holiday Season Affects Beverage Industry Investors
5:04

'Tis the season for holiday cheer, bringing along a plethora of considerations in both our personal and professional realms.

As the year comes to a close, it's a time to reflect on our current financial situations and set our sights on the future ahead. Our investment strategies and financial plans will be crucial in navigating what lies ahead.

During this festive season, individuals and entities looking for new investors and investments have some additional factors to take into account.

If you're considering investing in stocks or a new business, it's important to carefully evaluate all factors that could potentially influence the success of these investments.

This is why we’ve put together these seasonal factors to discuss how they impact individuals and entities on both sides of the investing coin.

Here are some factors that will influence beverage industry investors over the holiday season:

  • Thanksgiving and Black Friday

  • Christmas

  • End of the Year

  • Increased Alcohol Usage

  • Preparing for Spring Launch

Investing On Thanksgiving and Black Friday

As the holiday season approaches, consumer spending habits tend to shift. This time of year sees a notable increase in large purchases compared to other times throughout the year.

Retailers and manufacturers capitalize on this trend by offering a continuous stream of deals, sales, and bundles. One of the most well-known examples is the post-Thanksgiving shopping extravaganza known as Black Friday.

This pattern and strategy are often viewed as a boost in stock prices. Given that this trend occurs annually, investors are inclined to invest in popular industries before these significant shifts take place.

 

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Investing during Christmas

Another significant factor behind the surge in Black Friday sales is the upcoming major holiday following Thanksgiving: Christmas.

Holiday retail sales alone accounted for over $700 billion in 2019. This willingness to spend extends to many other industries over this time period as well. Food and beverage industries see a major spike as people host others and purchase items for themselves.

Beverage industry investors are likely to see a significant increase in stock prices and sales over the holiday season, with Christmas being a major reason for this.

 

Investing at the End of the Year

The end of the year is a perfect opportunity for reflection. New Year's resolutions are not only common for personal growth but can also extend to professional goals and considerations.

The end of the year is a great opportunity for individuals to reflect on their financial goals and assess their yearly performance. These final months provide a chance to address any areas of underperformance in an investor's portfolio.

Beverage industry investors are excited about the holiday boost in consumer spending. Stocks are showing potential for growth, and investors are eager to capitalize on new opportunities to finish the year strong and set the stage for a successful first quarter in the upcoming year.

Increased Alcohol Usage

The holiday season brings about an abundance of social gatherings, from Thanksgiving to Christmas and beyond, where friends and family come together for festive meals and celebrations. A significant aspect of these gatherings often includes the enjoyment of alcoholic beverages.

In fact, Americans are said to double their intake of alcoholic beverages during the holidays.

Beverage industry investors are excited about this trend. The increased interest in purchasing products directly correlates to potential gains for investors.

Researching and predicting swells in sales for an industry is a major aspect of successfully navigating investments.

Preparing for Spring Launch

Another exciting opportunity for investors in the beverage industry is to consider investing in a new business. These ventures provide the chance to join a startup at its inception and potentially earn equity in exchange for financial support.

Spring is generally regarded as a good time to launch a new business. The winter thaw convinces a lot of people to get out and enjoy being in public once again. Businesses — particularly those in the beverage industry — are well-positioned to offer these patrons a place to go.

But it's important to start planning and preparing well in advance of the launch date. As we wrap up the year, now is the perfect time for beverage industry investors to forge connections with startup businesses as they gear up for a spring launch.

Meaningful Connections Breed Advantageous Relationships

Brindiamo Group connects beverage industry investors with new brands and startups in need of financial support. Put our contacts to use and find a partner that will help get your business either up and running or transitioned to the next level.

Contact Brindiamo Group today!

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