The Importance of Packaging for Your Beverage Brand

Effective packaging is vital to the success of alcoholic beverages. Logistically, it must safeguard the product and enrich the consumer's experience. To ensure your beer, wine, or spirit finds its way into consumers' homes, creating a compelling brand image that connects with your target audience is crucial.

The way you package and market your alcohol can greatly impact your success. When you factor in government regulations and FDA requirements, you can see the complexities involved. In this post, we have outlined everything you need to know and consider when packaging your alcoholic beverages.

Packaging Influences Consumer Buying Decisions

Product & Brand Logos

Most purchases made by consumers have an underlying emotional drive. Seeing a logo that resonates deep in the subconscious will entice them to buy alcoholic beverage products. When branding is done effectively, this can forge a long-term relationship with customers, turning them into repeat customers.

Brand Colors

Color is a powerful tool in establishing brand identity. For example, red is linked to Target, while green is closely tied to Heineken. The right color selection can make your product more noticeable and sway consumer buying choices.

Typography

When introducing a new beer, wine, or spirit to the market, customers often rely on the label for crucial information that influences their purchasing decision. It's essential to select a font that aligns with your brand message, ensuring clarity and readability. If the text is hard to read, potential customers may pass it by.

Packaging

Premium packaging means a lot to buyers. Statistics show that 52% of consumers would purchase from a company again if they believed the beverage they received was in excellent packaging. Choose wisely what you decide to package your adult beverage as it could make or break the connection you make.

Choosing Your Adult Beverage Packaging

When it comes to packaging your adult beverage, industry standards will play a role in determining the sizes for wine and liquor. Beer offers a bit more flexibility in terms of volume. However, it's crucial to consider how the packaging will align with your brand message while meeting industry standards.

Protect Your Beverage

The main purpose of packaging is to safeguard the contents. While you hope your product doesn't linger on the shelf for too long, it's essential to acknowledge the variables in store conditions and ensure your product maintains its quality once it reaches the consumer's hands. Leaks and contamination are major concerns in-store, especially for alcohols sensitive to oxygen exposure. It's crucial to use bottles that offer protection against sunlight, carbonation loss, and oxygen to preserve the taste and quality of the product.

Consumer Convenience

Consumers engage with your alcoholic beverage beyond just drinking it. The way the product is handled is crucial, and convenience plays a significant role in successful packaging. It should offer easy ways for customers to carry, open, use, and purchase the product. While it may seem straightforward, there are challenges in protecting the beverage from elements that could lead to spoilage. Ensuring a secure seal is essential, and the balance between convenience and product integrity is delicate.

Label Appropriately

We previously mentioned that your packaging label would communicate critical information. Some of this information is regulated by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) and The Federal Alcohol Administration Act (FAAA). Other information will revolve around your brand and product. Either way, you need to consider labeling and how it will appear on your packaging. Things to consider are shelf life, nutritional content, and alcohol by volume (ABV) percentage.

understanding U.S. Label Regulations

The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) oversees the Federal Alcohol Administration Act. The TTB establishes labeling guidelines for beers, wines, liquors, and malt beverages, ensuring adherence to regulations in both domestic and international markets. Beverages like wine or beer with an ABV content below 7% are regulated by the FDA.Understanding where your product falls in terms of regulations will impact the labeling on your packaging. If your beer or wine falls under the FDA, here are the requirements for your label:

• Ingredients must be listed in order of weight, starting with the highest volume.
• Provide a comprehensive list of nutrition facts, including nutrients, vitamins, fats, sodium, sugars, cholesterol, dietary fiber, calories, and more.
• The product name, as legally established, should be prominently displayed on the front of the bottle, can, or label.
• State the net weight or quantity of the contents.
• Ensure the manufacturer's, packer's, or distributor's name and address are clearly visible and legible.
• Include a declaration of major allergens, such as wheat, milk, eggs, and nuts.
  

   

Branding Adult Beverages

Navigating the intricacies of label requirements can be a bit tricky. Here at Brindiamo Group, our team of experienced professionals is here to help simplify the process for you. It's crucial that your product's packaging and branding complement each other seamlessly, but meeting regulatory standards while creating packaging that resonates with consumers can be a challenge. Let us leverage our expertise to guide you towards success. Learn more about alcohol beverage branding services on our website.