Whiskey demand is growing around the world, but how it’s getting into the hands of new drinkers is evolving. At Brindiamo, we travel extensively—attending industry events, visiting distilleries, and connecting with whiskey-makers and buyers from every corner of the globe. One trend stands out: international markets are more interested than ever in American whiskey, especially bourbon.
But how is all that whiskey getting to these new consumers? Increasingly, the answer is independent bottlers. We learn something new at every show and Prowein 2025 was no different. A few good takeaways to share related to this growing segment:
Independent bottlers are companies that purchase whiskey—often aged stock—from distilleries and then bottle it under their own label. They may release it as a single cask, blend it with other whiskies, or finish it in unique barrels to create something entirely new.
Unlike major distilleries that handle every step from distillation to bottling, independent bottlers focus on selection, blending, and branding. This allows for more creative freedom and often leads to rare, limited-edition releases that whiskey enthusiasts actively seek out.
Some well-known independent bottlers include:
These companies serve a growing number of international markets, from Europe and Asia to Australia and beyond—places where demand for American whiskey is on the rise.
Independent bottlers are essential to the global whiskey market for several reasons:
✅ They Offer Variety and Innovation – With access to whiskey from multiple sources, bottlers can create new flavor profiles and experiment in ways large distilleries often can’t.
✅ They Help Whiskey Reach New Markets – By sourcing and distributing whiskey to international buyers, bottlers are expanding the global footprint of American spirits.
✅ They Appeal to Collectors and Enthusiasts – Limited runs, single cask releases, and creative finishes make these bottles highly sought after.
At Brindiamo, we partner with independent bottlers like Ferguson Whisky to provide access to a wide selection of aged, ready-to-bottle whiskey—from bourbon and rye to global whiskies. Whether you're looking for a specific mash bill, unique barrel finish potential, or consistent stock for an ongoing label, we help bottlers source what they need to stand out in a competitive market.
With growing interest in American whiskey overseas, independent bottlers are in a prime position to capitalize—and Brindiamo is here to help make those connections happen.
Looking Ahead
Independent bottlers are more than just middlemen—they’re innovators, storytellers, and ambassadors of whiskey to the world. As international demand for American whiskey continues to rise, these bottlers will play a critical role in shaping the global whiskey landscape.
For those looking to explore new markets or craft distinctive offerings, partnering with Brindiamo is a smart first step.