Welcome to this edition of the Brindiamo Brand Spotlight, where we explore the exceptional stories behind whiskey brands that leave a lasting legacy. Today, we feature Four Branches Bourbon—a brand created by four tenured veterans united by their commitment to honoring service, giving back to the community, and crafting excellent bourbon. Let’s delve into the journey of this extraordinary bourbon and the people behind it.
Four Branches Bourbon was born from the vision of veterans representing four branches of the U.S. military: Harold Underdown (Navy), RJ Casey (Army), Mike Trott (Air Force), and Rick Franco (Marines). Their bond, forged through service, inspired them to create exceptional expressions of fine bourbon to honor the extraordinary sacrifices of those who serve in the shadows and share their inspiring stories with all generations.
For Rick Franco, the idea for Four Branches took root during his work with the CIA after the loss of his close friend and fellow Marine, Greg Wright, Jr., in a heroic act of service. This deeply personal mission to honor those who serve in the shadows became the foundation of Four Branches Bourbon. Rick brought together his fellow servicemen to embark on a new “no-fail” mission.
The Four Branches Bourbon trademark, Serve Honorably. Drink Honorably, reflects the brand’s ethos. Every bottle is a tribute to service and sacrifice, crafted with intention and excellence.
“One of the first things we did was begin making calls to industry leaders, and immediately, all roads led to Brindiamo," said Franco. "We met with Jeff Hopmayer and the team and quickly realized that bourbon itself is an art in patience. As veterans, patience is part of our DNA, so while it was daunting, we felt confident that Brindiamo would be an exceptional partner from Day One.”
“Our first and most fortunate connection was with the folks at Brindiamo Group,” said Mike Trott, Co-Founder and Managing Principal. “Sourcing the right bourbon is not only important but can be risky without the right experience and network. Brindiamo not only delivered quality bourbon but has become a critical partner for our success.”
The mission is simple yet profound: to deliver exceptional bourbon that honors those who have sacrificed so much while encouraging everyone to "Sip to Remember" the important people and moments in life. This commitment to supporting those who serve is at the heart of everything Four Branches Bourbon does.
Since its launch in May 2023, Four Branches has prioritized giving back to veteran and first responder communities. The brand has helped raise over $400,000 for organizations like Folds of Honor, the Third Option Foundation, and more. (updated Dec 2024)
The debut expression, Founders Blend, is the culmination of craftsmanship and collaboration. With the guidance of Hall of Fame Master Distiller Steve Nally, the founders created a truly unique bourbon. This 96-proof expression combines three distinct mash bills aged between 4 to 7 years, resulting in a four-grain bourbon featuring corn, rye, barley, and wheat. It balances smoothness with a touch of warmth, finishing with what the founders affectionately call a “Kentucky kiss.”
Since its inception, Four Branches Bourbon has achieved remarkable milestones:
Looking forward, Four Branches aims to expand its market presence, grow availability on military bases nationwide, and enhance its e-commerce performance. Flaviar has recognized Four Branches as one of its highest-performing brands. Future plans include additional LTOs and line extensions aligned with military and veteran purposes.
Four Branches Bourbon is more than just a whiskey—it’s a celebration of honor, dedication, and service. With its exceptional quality and meaningful mission, it resonates with bourbon lovers and veterans alike, offering a unique experience that combines craft and purpose.
LIQUID SOURCING: Brindiamo Group has been a trusted partner in sourcing premium bourbon for Four Branches. By connecting the brand with Bardstown Bourbon Co., we’ve ensured the quality and consistency that define Founders Blend.
BOTTLING: Brindiamo facilitated blending and bottling through Bardstown Bourbon Company. We remain a trusted partner, guiding all facets of their brand as they build a strong foundation to thrive in a competitive market.
Keep an eye out for more from Brindiamo’s Brand Spotlight, where we shine a light on the stories and spirits that define the world of whiskey. We trust you enjoyed this in-depth look into Heaven’s Door Spirits. For further insights and tales from the whiskey world, follow our blog and come along on this thrilling journey through the finest spirits.