Whiskey Business - Brindiamo

Partner Spotlight: Bardstown Bourbon Company – A Trailblazer in Innovation and Partnership

Written by Matt Breese | Jan 9, 2025 8:06:12 PM

At Brindiamo, we are honored to partner with some of the most innovative and forward-thinking organizations in the spirits industry. One such partner is Bardstown Bourbon Company (BBC), a company that continues to set the standard for excellence in bourbon contract distillation. With their commitment to both tradition and innovation, Bardstown Bourbon has carved out a unique space in the bourbon world, and we wanted to take a moment to spotlight their achievements and our ongoing collaboration.

Pushing the Boundaries of Bourbon Craftsmanship

Founded in 2014, Bardstown Bourbon Company has quickly become a leader in Kentucky’s bourbon industry. Known for its cutting-edge distillery and highly skilled team, the company combines traditional bourbon-making techniques with modern technology to produce award-winning whiskies. Bardstown Bourbon’s impressive lineup includes everything from small-batch, limited-edition releases to custom blends for other distilleries, showcasing their adaptability and ability to cater to diverse consumer needs.

What sets Bardstown apart is not just their whiskey, but their philosophy of constant innovation. By blending state-of-the-art equipment with time-honored craftsmanship, they have created an experience that draws people from all walks of life to explore the world of bourbon. Their dedication to producing premium whiskey extends beyond just the product – it's about shaping the future of the industry.

A Game-Changing Partnership: Introducing the Barrel Leasing Program

In an exciting new development captured in a press release late last month, Bardstown Bourbon Company and Brindiamo have announced the launch of a new barrel leasing program. Put simply, this program aims to help non-producing brands eliminate roughly one-third of the upfront cost of accessing new fill, replacing the full price of the wood with a monthly payment.

As Mark Erwin, CEO of Bardstown Bourbon Company, explains, "At Bardstown, we pride ourselves on quality, consistency, customer service, and innovation. This program was designed to provide an alternative financing solution to customers looking to acquire the highest quality and most consistent distillate available."

Roughly one-third of the cost of a new fill barrel is tied up in the wood used to make the barrel, making it a significant financial investment for whiskey brands. This new barrel leasing program simplifies that expense, allowing brands to make manageable monthly payments. It’s a solution that provides financial flexibility, enabling customers to maintain cash flow for other critical areas of their business focused on growing their brand, such as sales and marketing.

This program is a timely and tailored offering for the whiskey industry, especially as the market continues to evolve and brands face new financial challenges. BBC and Brindiamo are excited to offer this innovative option to their customers, ensuring they have the resources they need to not only survive, but thrive, in a competitive market.

Flexibility and Growth: A Solution for the Whiskey Industry

With the barrel leasing program, BBC and Brindiamo are addressing a crucial pain point for whiskey brands – having cash on hand. The ability to lease barrels rather than purchase them outright allows brands to free up desperately needed capital for other investments without compromising high-quality production standards. The program is set to initially offer up to 25,000 barrels annually, with plans to expand based on customer demand.

Both companies are committed to working closely together to help global whiskey brands benefit from this new program. Jeff Steinberg, CEO of Brindiamo, comments, “Bardstown and Green River have been great partners of ours for years, and we admire their ‘Never Stand Still’ attitude. This program is a natural evolution of our collaboration."

Bardstown and Brindiamo’s combined expertise ensures that this program provides customers with not only financial flexibility but also unparalleled access to premium liquid, advanced bottling capabilities, and ultimately a simpler path to market. It’s a solution that exemplifies the strength of their partnership and their commitment to supporting the whiskey industry.

Looking Ahead: What’s Next for Bardstown Bourbon Company?

As Bardstown Bourbon Company continues to innovate and lead the way in the industry, they remain dedicated to pushing the boundaries of what’s possible in the world of bourbon. Their most recent accolade, being named the 2023 Worldwide Whiskey Producer of the Year by IWSC, is just one of many milestones that showcases their dedication to quality and craftsmanship.

Looking forward, Bardstown Bourbon Company plans to continue offering innovative products and services that enhance the bourbon experience for consumers and brands alike. Through collaborations like the barrel leasing program, they are making it easier for whiskey brands to succeed in a fast-paced and ever-evolving industry.

Cheers to a Bright Future with Bardstown Bourbon Company

At Brindiamo, we are incredibly proud of our partnership with Bardstown Bourbon Company. Together, we are helping shape the future of bourbon, providing customers with the tools and resources they need to succeed. Whether you’re looking for innovative financing solutions or premium distillate for your brand, Bardstown Bourbon and Brindiamo are here to help.

To learn more about the barrel leasing program, contact us today!