At the heart of Eric LeGrand's inspiring story is an unwavering spirit of resilience and determination. Once a promising football star at Rutgers University, Eric's life was irrevocably changed in 2010 by a spinal cord injury that left him paralyzed. For many, such a dramatic turn of events might have signaled an end, but for Eric, it marked a new beginning—a journey of advocacy and entrepreneurship that would touch countless lives.
Eric's transition from athlete to advocate was spurred by a profound sense of duty to the community that rallied around him. Through Team LeGrand, his nonprofit organization partnered with the Christopher & Dana Reeve Foundation, Eric has raised over $3 million for spinal cord research. His story is a testament to the power of purpose and the impact one individual can have when driven by a mission to make a difference.
Building on his advocacy work, Eric embarked on an entrepreneurial venture that would blend his passions and philanthropic goals: Eric LeGrand Whiskey. Partnering with spirits entrepreneur Brian Axelrod, Eric saw an opportunity to create a product that was more than just a premium whiskey. This bourbon would be a symbol of courage and community, embodying the spirit of resilience that defines Eric's life.
When Eric LeGrand and Brian Axelrod set out to turn their vision into reality, they reached out to us at Brindiamo. Our role was clear: to provide the strategic guidance, industry insights, and resources necessary to bring Eric LeGrand Whiskey to life. Drawing on our extensive experience in the spirits industry, we worked side-by-side with Eric and Brian to ensure that every aspect of their first expression, Eric LeGrand Kentucky Straight Bourbon—from the barrel to the bottle—reflected the quality, purpose, and passion that define Eric's mission. Our collaboration stands as a testament to the power of partnerships grounded in shared values and a commitment to excellence.
Eric LeGrand Whiskey is crafted with the highest standards, drawing from the rich tradition of Kentucky bourbon while embracing the unique spirit of New Jersey. This collaboration highlights the innovative nature of Eric’s endeavors and marks a new chapter in his journey.
What sets Eric LeGrand Whiskey apart is not just its smooth and rich flavor profile but its deeper mission to give back. With every bottle sold, $5.20—representative of Eric’s jersey number at Rutgers—is donated to the Christopher & Dana Reeve Foundation. This contribution supports crucial spinal cord research and advocacy efforts, providing hope and resources to the millions affected by paralysis.
Through this initiative, Eric aims to show the world that life’s pleasures can be enjoyed by everyone, regardless of disability. The bourbon stands as a celebration of life and resilience, inviting people to raise a glass not only in enjoyment but also in support of a cause that truly matters. It’s an innovative approach to philanthropy, where each sip contributes to a larger purpose.
Every purchase of Eric LeGrand Whiskey is an investment in the future of spinal cord research. Eric’s commitment to this cause is deeply personal and reflects his broader vision of a world where paralysis can be overcome. The funds raised through the bourbon sales directly support groundbreaking research and advocacy initiatives aimed at improving the lives of those living with spinal cord injuries.
This unique model of business and philanthropy serves as an inspiring example of how commercial ventures can be leveraged for significant social impact. By choosing Eric LeGrand Whiskey, consumers are not only enjoying a premium spirit but also playing an active role in driving change and supporting a mission of hope and healing.
Following a successful launch in New Jersey, Eric and Brian are setting their sights on broader horizons. With plans to expand into markets like New York and Massachusetts, they are scaling their brand with strategic precision. This expansion is not only about growth but about spreading Eric’s message of resilience and community far and wide.
The ambition to take Eric LeGrand Whiskey nationwide is fueled by a desire to inspire others and create a lasting impact. As the brand grows, so too does its potential to support spinal research and advocacy. Eric and his team are committed to ensuring that every step of this journey is guided by the same principles of integrity and purpose that have defined their efforts from the beginning.
And it's working! On December 11, Eric and his brand were featured on the Today Show, a testament to the growing recognition of his mission and the impact of Eric LeGrand Whiskey. With every milestone achieved, he continues to inspire new possibilities and redefine what it means to overcome adversity. His whiskey brand is just one example of how determination and purpose can create lasting impact, and Brindiamo is honored to be part of that journey.
Eric LeGrand Whiskey is more than just a drink; it’s a movement that celebrates the human spirit and the power of community. Whether you're a bourbon enthusiast or someone who appreciates stories of courage and determination, this brand invites you to join a cause that transcends the ordinary.
At Brindiamo, we are proud to support Eric LeGrand Whiskey as it continues to make an impact. This venture exemplifies the innovative, trustworthy, and supportive values we hold dear. Together, we can raise a glass to resilience, community, and the shared journey toward a cure for paralysis. To learn more about this inspiring initiative, visit EricLeGrandWhiskey.com and be a part of something truly meaningful.
LIQUID SOURCING: Brindiamo has been a trusted partner in sourcing premium whiskey for Eric LeGrand Whiskey. By connecting the brand with one of Brindiamo's premier partners, Bardstown Bourbon Company, we’ve ensured the quality and consistency that define this remarkable spirit.
BOTTLING: Brindiamo facilitated blending and bottling through Bardstown Bourbon Company. We remain a trusted partner, guiding all facets of the brand as it builds a strong foundation to thrive in a competitive market.
Keep an eye out for more from Brindiamo’s Brand Spotlight, where we shine a light on the stories and spirits that define the world of whiskey. We trust you enjoyed this in-depth look into Eric LeGrand Whiskey. For further insights and tales from the whiskey world, follow our blog and come along on this thrilling journey through the finest spirits.