Brindiamo connections: Q4 2024 Update

At Brindiamo, we're excited to keep you informed with updates on the whiskey industry. Each edition offers market insights, introduces new team members, and shares our latest initiatives and events. This month, we explore the whiskey market, highlight our New Fill Program, and share valuable articles.

We hope this serves as a trusted resource, providing industry insights and showing how Brindiamo can support your whiskey business goals.

Global Whiskey Market Trends: Opportunities in a Changing Landscape

With a wealth of insights from over 400,000 transactions and collaborations with hundreds of industry partners, Brindiamo stands at the forefront of the global whiskey market. This unique vantage point empowers us to provide our clients with the ability to make informed, data-driven decisions in an ever-evolving landscape. Here are some pivotal trends currently shaping the whiskey industry:

• Supply Chain Pressures: Rising interest rates are increasing inventory costs, prompting major brands to destock and streamline their supply chains.

• Shift from “Just-in-Case” to “Just-in-Time” Purchasing: The majority of new brands are favoring "just in time" barrel acquisitions

• Surge in Production Capacity: Since COVID-19, production capacity has surged by 35%, helping balance supply and demand as the industry scales.

• Long-Term Growth Outlook: The whiskey market is on a strong growth trajectory, expected to expand from $5 billion to $8–10 billion over the next 10–20 years, driven by steady demand and premiumization.

• Aging Whiskey Holds Value: With whiskey’s value increasing over time, future prices capture inflationary benefits—a unique advantage for investors looking for long-term returns.

• Premiumization in Consumer Preferences: Consumer demand continues to focus on premium products, with a select few “value” brands also showing strong performance.

Brindiamo’s Perspective on the Whiskey Market:
We’re more bullish than ever on the future of whiskey. At Brindiamo, we see this market cycle as a chance to strengthen our role as a global connector in the whiskey space. We’re expanding our team with specialized expertise, forging strategic partnerships that increase our purchasing power, and offering even more flexible options to our brand clients. Now is the time to position for the long-term, and Brindiamo is here to help our clients seize these opportunities.

Be on the lookout for Brindiamo deep-dives around key market trends on our blog!

Team Brindiamo: Meet Our Most Recent Additions!

As the whiskey industry evolves, so does our team—bringing in new expertise to meet growing demands and drive innovation that benefits our partners and clients:

Susie Garvin

Chief Commercial Officer

With over 20 years of industry experience, Susie Garvin joins Brindiamo to lead our commercial strategy. Formerly with MGP Ingredients and Bardstown Bourbon Company, Susie has a proven track record of building strong industry partnerships and driving growth. Her strategic insight and customer-focused approach will be invaluable as we continue to expand our offerings for brand and distillery clients.

WILL MYERS

GM, SERVICES

As GM of Services, Will Myers is here to enhance Brindiamo’s service offerings based on the needs of our clients and partners. With a broad range of experience from Green River Distilling and Z. Brown Distillery to his own business, Myers Trading, Will is perfectly positioned to help clients realize the full value of Brindiamo’s full-service approach—from wood to bottle. 

JAMES TOBBE

BULK SALES DIRECTOR

James Tobbe serves as the Bulk Sales Director at Brindiamo, bringing over 15 years of extensive industry expertise. His specialization lies in building strategic relationships for bulk whiskey delivery, complemented by in-depth experiences in warehousing, bottling, and long-term forecasting for brand development. James is dedicated to crafting tailored growth strategies to drive client success.

REID FISHER

TRADE MARKETING LEAD

Reid brings nearly a decade of experience in the spirits industry, with a proven track record in spirits manufacturing through key roles at Terressentia, Green River Spirits, and Coastal Pure Beverages. At Brindiamo, Reid leverages his expertise in cultivating lasting client relationships and successfully launching products to propel growth in emerging industry segments, both domestically and globally.

Tracking Brindiamo: Key Industry Events

Here's where we've been and where we will be heading over the next few months!

WORLD WHISKIES AWARDS: Principal Sponsor

As the principal sponsor and host of the initial judging round for the World Whiskies Awards, we thank all the judges who joined us at the Brindiamo Penthouse in Bardstown on October 23rd. We are excited to sponsor the upcoming World Whiskies Awards in Scotland on December 5th, as well as the American, Irish, and World awards in February and March 2025.

ADI 2024 CRAFT SPIRITS CONFERENCE: TITLE SPONSOR

As a title sponsor and exhibitor, we seized the opportunity to unveil Brindiamo's new services, designed to address our clients' needs with precision. Our booth buzzed with energy, and we were delighted to host The Great Bourbon Trivia Challenge, captivating attendees with intriguing insights into bourbon and whiskey culture. Congrats to our winners, with a special callout to our grand prize winner, Jeremy Dever from Avalon Spirits, who is hosting a whiskey tasting for 20 at the Brindiamo Penthouse!

KENTUCKY BOURBON HALL OF FAME: SPONSOR

We were honored to sponsor the Kentucky Distillers’ Association Hall of Fame event in 2024, celebrating the individuals who have made a lasting impact on the bourbon industry. Supporting this event aligns with our commitment to honoring the heritage and innovation in whiskey.

While those were our key highlights from the past few months, our team is gearing up for a dynamic presence at industry events in 2025, and we eagerly anticipate connecting with you there!

PRODUCT SPOTLIGHT: A SMARTER PATH TO NEW FILL

Eliminate 1/3 of the upfront cost of purchasing new fill whiskey

Brindiamo introduces an innovative way to secure a consistent inventory of new fill whiskey through our network of renowned distilleries. Maintain full ownership of your liquid while eliminating upfront wood costs with an affordable monthly wood rental fee.

Brindiamo provides a cost-effective path for whiskey brands to secure new fill whiskey without the heavy financial burden. Just as you don't pay for the rickhouse, you shouldn't have to pay upfront for the container either. By offering flexibility in barrel ownership and ongoing support, we help brands focus on what matters: building a great product.

Connect with Brindiamo's network of top-tier distilleries, offering flexible options across spirit types and mash bills. With our consistent liquid inventory, build an age-diverse portfolio with a steady stream of new fill available throughout the year.

Already have a new fill contract? No problem. You can still leverage our wood program separately to reduce upfront costs. If you're in search of better options for new fill and want to learn more, CLICK HERE!

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Thanks for reading and we hope you enjoyed learning more about the latest from Brindiamo. If you have thoughts or feedback, don't hesitate to add a comment below!

We're looking forward to closing the 2024 year with our partners and clients and can't wait for what 2025 has in store!