Crafting the Heart of Whiskey: A Guide to Barrel Making
At Brindiamo, we understand the role tradition plays in whiskey-making, and we know that every great whiskey begins with a great barrel. Often...
Investing in different avenues can help spread out your expenses and minimize the risks associated with your financial decisions. For those intrigued by the spirits industry, there are opportunities to align your passion with your investment portfolio.
Investing in spirits can be a lucrative endeavor. “Many people don’t realize that there are actually a variety of ways to do this,” says Jeff Hopmayer, Managing Partner with Brindiamo Group; “The investor’s particular situation and interests will dictate which of these methods works for them and which ones do not.”
With such a diverse range of options available, there is certainly an investment opportunity that aligns with your preferences and requirements.
Here are 6 ways to invest in the spirits industry:
Invest Directly in a Startup
Find a Crowdfunded Startup
Stock Market
Purchase a Barrell Directly From a Distillery
Purchase a Rare Bottle
Whiskey Maturation
One of the most straightforward methods of investing in the spirits industry is to seek out a startup company in need of additional funding. New businesses are often on the lookout for the financial support required to establish the necessary infrastructure and kickstart their operations.
Brindiamo Group has been offering strategic introductions to connect those in need of funds with those looking for a new investment opportunity. This can prove to be a profitable and fulfilling opportunity for investors as they witness their investments flourish and thrive over time.
A direct investment may be considered too risky for some individuals. Every investment entails a certain level of risk, and some may prefer to opt for less risk even if it means potentially sacrificing a larger gain.
A great method of investing in spirits while also mitigating this risk is to hop into a crowdfunding campaign. Craft distilleries and more frequently reach out to platforms such as Wefunder to find the capital they need to start or even grow their business.
Crowdfunding opportunities provide a balanced approach between investing directly in a startup company and exploring stocks on the stock market.
Visit Brindiamo Group to learn more about investing in spirits!
The stock market has long been a popular avenue for investing in spirits, known for its accessibility and transparency in tracking metrics. With the rise of various apps, buying and trading stocks has become more convenient, allowing individuals to navigate the market independently without the need for a broker. Additionally, the spirits sector has seen significant growth in stock values over the past decade. We’re in the midst of what’s known as the “Bourbon Boom” and it’s helped many businesses in the spirits industry to grow their cost per share on the stock market.
Another hands-on approach to investing in spirits is to buy a barrel at wholesale cost directly from a distillery. For example, a new distillery may offer a full barrel of their whiskey for purchase to generate funds while allowing the rest of their whiskey to age.
Restaurants and bars can take full advantage of this opportunity. It enables them to offer a unique experience that is exclusive to their establishment. This also grants them the flexibility to age the liquor to their desired specifications. The level of control, along with the wholesale pricing, makes it an excellent option for those in the industry.
Enthusiasts can explore collecting rare bottles of liquor for potential future sales. Whiskey typically improves with age, and sought-after bottles from esteemed distillers, often from limited batches, can develop a dedicated following.
For instance, Pappy Old Van Winkle became quite popular over the last decade or so. At one point, this rare bourbon cost $315 for a one-ounce shot.
The key is to seek out limited edition releases from renowned distillers. These bottles will gain prestige, leading to an increase in their individual value. Once the market reaches a suitable price point, finding a buyer should not be challenging.
Investing in spirits can present various opportunities, with one of the most hands-on approaches being whiskey maturation. This process is akin to our earlier discussion on purchasing entire barrels from a distillery, with the distinction that the barrel remains at the distillery.
Numerous distilleries offer the opportunity to purchase an entire barrel, which will then be stored at the distillery for a fee until you decide to bottle it. The distillery will handle the bottling process for you, providing you with the option to sell the resulting bottles of whiskey to local stores, bars, or restaurants.
If you are considering investing in spirits, Brindiamo Group can provide you with the necessary connections to maximize your investment potential.
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