Importing alcohol for your business can be a great way to expand your product offering and reach a wider range of customers, increasing your chances of financial success. However, it's important to be aware of the legal requirements surrounding imports. The Alcohol and Tobacco Tax and Trade Bureau has specific mandates for importing and selling these goods, including the need for various documents such as permits and certifications before you can place your first order.
As a team of experienced professionals in the adult beverage sector, we have a deep understanding of the rules and regulations. If you're considering importing your beer, wine, or spirit, it's advisable to adhere to this guideline.
The U.S. government requires anyone who is importing (and exporting) wine, spirits, or malt beverages to obtain permits. The first you’ll need is a Basic Permit from the Alcohol and Tobacco Tax and Trade Bureau (TTB). Filing and receiving this document must be completed before you can pursue or engage in any type of business. The turnaround is roughly six weeks. Additionally, you’ll need to obtain a letter of intent from the supplier during the application process. It shows that you are not only committed to importing goods, but you have someone who will work with you.
The Federal Alcohol Administration Act was created after the repeal of Prohibition and is in place “to ensure the integrity of the industry.” They set the regulations for requiring the previously mentioned permits, but they also expect businesses who want to import goods to have a physical address and staff members to qualify. If you are unable to provide either an address or team members, you still have options. According to TTB: “If you are unable to conduct business in the United States, you must contract with an existing licensed importer in the United States. Making a commercial arrangement with an existing licensed importer eliminates the need to obtain an importer’s permit.”
Despite being manufactured overseas, these products are still required to adhere to U.S. regulations concerning the marketing and labeling of alcoholic beverages. The COLA ensures that all distilleries, wineries, and breweries meet these standards. In some cases, a pre-COLA may be necessary, which involves a thorough review and analysis of the ingredients and formulation process.
Importing goods entails taxes and duty fees. The US government will collect taxes on your product, while the duty fee serves as a contribution to safeguard the economy of the exporting country. The amount you owe will vary based on the type and quantity of goods you import. There is a guide on the TTB website that will give you an idea of what you can expect when you’re planning your adult beverage business strategy.
Many wines and spirits will require a Certificate of Age and Origin. This certificate is needed “when it has been mandated by the appropriate foreign government.” Each product is a little different, but you can view what is required by visiting the website to read more about the requirements for the age and origin of imported alcoholic beverages. In some instances, when the ingredients used to produce the product are grown in more than one country, you will be required to participate in supplementary reviews.
Prior to placing your first order, it is essential to notify the FDA of your intention to become an importer of alcoholic beverages. This step is crucial and should be done before finalizing your purchase. The FDA will assist in preparing resources for inspection, ultimately reducing the risk of contaminated products entering the country, which is advantageous for both you and your importing business.
The TTB will require documentation and invoices for each of your imported shipments. The invoices must contain the following information:
Importer
Exporter
Port of Entry
Weight
Number
Price
Not providing this information could lead to customs holding your delivery. As an importer, you must pay the taxes upfront before receiving your shipment.
States establish their own regulations for importing alcoholic beverages, so it's crucial to adhere to your state's requirements for importing and selling your product. Pay close attention to the rules in the state where your warehouse is situated and in the states where you plan to sell your beverage.
It may seem daunting trying to import alcoholic products into the U.S., but with the right planning, you can avoid delays and charges. Brindiamo Group has been assisting businesses with creating and developing strategies to grow a successful adult beverage company. The team at Brindiamo Group is here to support you every step of the way. With our wealth of experience and industry knowledge, we are well-equipped to help you navigate the complexities of importing alcoholic beverages. Visit our website for more information on how we can assist you in achieving your business goals.