Nearing the end of 2021 and just two weeks before Christmas, tornadoes destroyed and ravaged hundreds of homes across western Kentucky. Soon after, the Kentucky Distillers’ Association, Bourbon Crusaders, and others banded together to plan a six-day auction to raise money that would benefit survivors and their rebuilding efforts.
Twenty-five years earlier, a similar display of community and camaraderie within the bourbon industry occurred. After Heaven Hill Distillery – the country’s largest family-owned and operated distillery – caught fire and burnt to the ground, its bourbon partners and competitors alike distilled its renowned whiskey until it could be rebuilt.
These are only two examples of how the bourbon industry is more than a business. Bourbon is special for the following reasons and more:
Considering entering or investing in the bourbon business? Contact our team at Brindiamo Group. We want to hear about your why and what you hope to accomplish.
Bourbon has a magical way of uniting people. When you pour a glass, it's an invitation to share stories and create connections with those around you. That's the beauty of bourbon - it's meant to be enjoyed together.
Whether discussing favorite drinks or exploring different distilling methods, bourbon enthusiasts discover that conversations flow effortlessly with like-minded individuals. Even when keeping their techniques under wraps, master brewers and distillers always have plenty to talk about!
When it comes to the bourbon industry, even the largest brands prioritize fostering a sense of community rather than fixating on competition. While competition certainly exists, it is not the primary focus for the bourbon community.
Explore the numerous bourbon associations, societies, and networking opportunities that abound! The bourbon community stands out as a significant benefit, both in professional and personal realms, for those engaged in this industry. With fresh brands and distilleries emerging daily and experienced professionals eager to support the next wave of distillers, bourbon enthusiasts cherish the enduring value of friendships and, of course, bourbon.
Another reason bourbon is special? Mix together the passion for the distinctive American spirit and the industry’s strong sense of community, and you end up with a beautiful legacy. In a few words, bourbon lovers want the product and the industry as a whole to succeed! They want bourbon to live well beyond their lifetimes.
While new ideas and techniques are always evolving, the dedication of bourbon enthusiasts to preserving the rich history of bourbon is unwavering.
Brindiamo Group is in the business of helping our fellow entrepreneurs, no matter how far into their journey they may be. We are dedicated to supporting both emerging start-ups and established corporate giants, prioritizing honesty and transparency in all our partnerships.
Learn more about the wide array of services Brindiamo Group can provide your business.