In the last few years, 46% of alcohol consumption has been linked to craft beer. As with most industries, we are bound to see that number change within the next few years to come.The alcoholic beverage industry has a long history of adapting to the changing trends in our drinking culture.
In the past year, there has been a significant transformation in our society as a whole. Due to the pandemic, people have adjusted their lifestyles, health practices, and alcohol consumption habits. Here is a compilation of some of the latest industry news within the alcoholic beverage industry.
Here’s what has been going on in the beverage industry as of late:
Online Alcohol Sales
Sake Popularity
High-end Spirits Demand
Craft Beer Accessibility
No More Bottled Wine
During the COVID-19 pandemic, the surge in online alcohol sales was undeniable as millions worldwide found themselves stuck indoors. The convenience of purchasing high-quality alcohol online has become more essential than ever. Who wouldn't appreciate their favorite bourbon being delivered straight to their doorstep?
With the increasing demand for online alcohol sales, trendy companies like Drizly and Thirstie are gaining popularity. This is a great opportunity to consider investing in high-quality spirits and liquors to be a part of the online alcohol boom.
Visit Brindiamo Group to learn more about alcohol investments today!
"Sake, a delightful Japanese liquor, has been gaining popularity in the past year. While it has traditionally been considered a niche alcohol within the industry, the accessibility of online learning has allowed more consumers to discover and enjoy this unique beverage."
Jeff Hopmayer, Managing Partner of Brindiamo Group, notes that the popularity of sake is on the rise, with more distilleries and bars now including it as a regular alcoholic beverage option. Whether you're at a local ramen bar or a Japanese-inspired restaurant, quality sake drinks are becoming more accessible to a wider audience.
With the rising popularity of sake, there has been a noticeable increase in the demand for high-quality spirits within the alcoholic beverage industry. Craft cocktail bars are also on the rise, leading to a higher demand for premium liquor for crafting intricate drinks. This trend has resulted in larger orders being placed by these establishments, ultimately contributing to the growth of the spirit alcohol industry as a whole.
Due to the heightened interest from the general public, there has been a surge in at-home spirits sales, especially with the impact of COVID-19. As a result, many individuals are looking to create a luxurious at-home bar experience and replicate these artisanal custom drinks. Given the growing popularity and demand for premium liquor, it may be worth considering investing in spirits this year.
In the same vein, as craft breweries become more accessible to the masses, there has been a significant uptick in the demand for craft beer at home. As a result, craft beer sales are on the rise, mirroring the trend of high-quality spirit sales. Consumers are now seeking out new and innovative beer flavors and styles, eager to explore different brews and enticing drink combinations. Thanks to the surge in creativity within our culture, the demand for craft beers continues to grow. The accessibility of craft beer shows no signs of slowing down anytime soon!
When considering wine, you might envision a delightful glass of bottled red with a cork. However, in the past year, there has been a rise in alternative wine options. Picture wine in a can or wine in a box. Boxed and canned wines have surged in popularity over the last year due to increased at-home alcohol consumption during COVID-19.
Whether you're enjoying a virtual happy hour with colleagues and need a convenient can of wine, or hosting a socially distant BBQ and require a large box of wine, the trend of alternative wine options shows no signs of slowing down.
Deciding on the perfect bourbon investment for your business can be a daunting task, especially if you're new to the alcoholic beverage industry. If you're unsure about investing in bourbon, seeking guidance to determine the best option for your business is crucial. Connecting with the right companies can also pose a challenge, as partnerships often have specific criteria for reaching out to potential investors.
Brindiamo Group helps facilitate productive introductions between those starting a drink company and those looking to invest. Contact Brindiamo Group today!