Whiskey Business - Brindiamo

7 Tips for Surviving Your First Year as a Beverage Industry Startup

Written by Admin | Mar 12, 2020 4:00:00 AM

Embarking on a new business venture can be daunting. It requires significant effort, financial investment, and comes with inherent risks. However, contrary to popular belief, the risk isn't as overwhelming as it may seem. According to the US Bureau of Labor, 75% of new businesses survive their first year, with rates slightly tapering in subsequent years. This highlights that success is achievable with the right approach and strategies in place.

To ensure your business thrives in its inaugural year, here are 7 essential tips to consider.

 

Wondering what sets successful businesses apart from the rest? Well, it all boils down to careful planning, meticulous attention to detail, and delivering top-notch products. Here are 7 valuable tips to help navigate your way through your first year in business.

 

1. Put Together a Business Plan

Many people think you only need a business plan if you are courting investors. However, there are many benefits to a well-constructed and thorough business plan. Alcoholic beverage industry startups can benefit greatly from honing their focus by asking themselves a series of questions. Who is my target audience? How will I set myself apart from my competition? What values and ideals drive my business?

Having a business plan is like having a roadmap for your journey. Crafting a clear vision statement can guide you through tough decisions and ensure that your choices align with a cohesive theme and idea.

 

Contact the Brindiamo Group today

to see how they help alcoholic beverage industry startups to get their business rolling.

 

2. Expand Your Contacts

Every business benefits from the assistance they receive from others. This can come in many forms. And you never know what you will need and when, so it’s best to leave a good impression on all you meet. Build friendships and partnerships with those working in a similar or congruent industry. Alcoholic beverage industry startups would be wise to stay in contact with vendors, sellers of source materials, store owners, graphic designers, and anybody else that could prove to benefit your operations in the future.

This doesn’t imply that you should take advantage of the talents of those you meet. Instead, focus on building a collaborative relationship with them so you have a network of support when needed.

 

3. Track Expenses

The first year of business can be financially challenging for many startups. As your brand gains recognition and momentum slowly builds, it's important to be mindful of your expenses and save wherever possible until your income becomes more stable.

Maintaining a thorough record of expenses is key to optimizing your budget. While it's important to invest where necessary, being mindful of unnecessary expenses can prevent financial waste from accumulating.

 

4. Plan for the Unexpected

Challenges may arise, and errors are inevitable. Planning for the unexpected allows you to better navigate through these obstacles. It's more rewarding to be pleasantly surprised by success than caught off guard by setbacks.

One effective way to prepare for unexpected challenges is by setting aside some funds for emergencies. Use this money for any unforeseen repairs or costs that may arise, and remember to keep it as a safety net for when you truly need it. It can be tempting to dip into these savings for other expenses, especially during the initial stages of your business, but you'll be grateful for having them when the time comes.

 

5. Invest In Your Business

Once your emergency fund is stocked, consider reinvesting your profits back into your business. While it's important to take care of your personal expenses, allocating extra funds towards enhancing your business can lay a strong foundation for future growth and success.

During your first year, it's important to establish yourself as a trusted source of products within your industry. Each step you take now will pave the way for greater benefits in the future.

 

6. Don’t Skimp on Marketing

Equipment, materials, and packaging are essential aspects for startups to consider. However, none of these matter if your product isn't known to the public. Marketing, although intangible, plays a crucial role in raising awareness and should not be overlooked. But marketing is crucial. Particularly in your first year of business.

Be sure to include marketing in your business plan and allocate budget for aspects like brand design, logistics, and staffing. Covering all bases will greatly enhance your chances of success.

 

7. Pay Attention to Your Customers

Alcoholic beverage industry startups should prioritize creating the best product possible, while also focusing on meeting the needs of their customers. By taking the time to listen to feedback, whether through online reviews or in-person conversations, you can gain valuable insights into what your customers want. Incorporating both positive and negative comments into your strategy will help guide you as you navigate your second year in business.

 

 

Contact the Brindiamo Group

to learn more about how they can help your startup grow and flourish in the alcoholic beverage industry.